6, Waterloo Street, Kolkata - 700069 , INDIA

(91) (33) 22100911/12/13 eiilm@vsnl.com

About Us

About Us

History

Situated in the heart of Kolkata business district, the Eastern Institute for Integrated Learning In Management (EIILM) is highly focused source of professional education for building careers in management. It represents an effective and significant investment in human potential development in India in the evolving context of the world. A specialized centre for professional education, the institute has been offering two years full time program in management.

New Opportunity for Indian Business

Whereas chaos and crisis ridicules normal living, systems, structures and plans reestablish the normal fabric of an institution. The journey of human being in the society has created a path for others to follow the trails of legacy. Through the process of coining ideas and activities a fresh human being has been destined to take cues from the paths curved by the forerunners.

The conscious spirit of human being which is invisible, intangible, unnoticeable needs to be explored. Can we unleash it? Can we make it grow? Can we make it the guiding factor of life? Can we assimilate individual consciousness of many and apply that in the context of the collectives. The answer to all these questions is: yes, we can discover the spirit within, make use of the spirit for the benefit of the society and civilization. Make cultivation of new thoughts for transformation of institutions and society and finally transformation of person to a divine identity suited to the empirical requirement.

Post modern civilization will need new species of human being. Management by consciousness would pave the way for that. Managing enterprises by consciousness would establish a link to this phenomenon with the society certainly initiating the process to transform the person as well.

A manager is expected to be the Mother of the company/department/function. As a mother in a family takes care of the individual and collective emotions, personal wellbeing of every member of the family; priority is always given to the overall growth and wellbeing of the family taking into account the special need of individual in her/his organization. She/he is compassionate, caring yet result oriented. The manager is expected to manage his/her organization in the same manner.

An MBA student expects a comprehensive development of her/his personality through the exposure in the curriculum studied. Whereas, intellectual content of the curriculum matters a lot, a practice orientation is regarded more important than the former. A student expects conceptual, experiential and experimental contents in the program. In short, the person develops an inclination towards perfection; success in the corporate world becomes obvious.

Scaling high without any limit in the mind is what is called aspiration unbound. There are certain aspirations which are truly, purely based on material component of fact and rational. There are others who do not like to look at the material component of facts and rational.

Human civilization has scaled very high at all stages of its revolution. Look at a primitive and the social weathers where the ancient sages had dreamt of a society based on truth and relations of divine. The truth was universal in their revolutions and perception. They lived on this truth and wanted others for the same. They discovered the fact that: ‘your mind, your heart, your senses are built on truth, try to realize that, understand in your own way and give it a shape’.

The study of business programs has to have the combination of universal truth on one hand and visualization on the other. A good manager will make a synthesis between these two. The best intellect is one which can accommodate the perennial and the empirical and make best impact out of it. Look at the most successful company / enterprise of the recent times. The experiments of the combination between the universal and the empirical have been done by many of these enterprises and hence, they are successful. The best achievers in the field of business and industry are those having been able to do the same.

To my mind a specific correction is needed in the current structure of the global system of business. We need to look at transforming certain forms of the market or at least taming most of them. To list down a few of them are as follows:

The structures and mechanism of consumerism. Limited intervention of the market through regulatory mechanism in such a way that consumers and investors receive priority for and impacts on governance.

Flow of funds from larger entities to smaller entities in a continuous process so that the control of the funds and the velocity of the movement of the funds are all in the hands of consumers partly. The cohesive mechanism of administering markets by forces, which are otherwise non-participant, needs to be evolved in a planned manner.

Business is expected to inherit the accumulated visions of the past, visualized by the human society and the truth experienced by human being at different stages of its evaluation and beaconing.

Human society have observed the era of manufacturing excellence, product excellence, technology leadership, and aggressive consumerism at different phases of its development. The empirical entity of human being and concepts and processes of the needs and demands arise out of it has achieved overwhelming importance till date. However, the era of transformation is awaited. The process of transformation in the human society has started seeding with the same at the level of few individual across the globe. The same shall encompass the broader human society in a larger scale, taming down the needs and demands of the empirical and upholding the issue and the quest of the eternal in human life.

Dr. R. P. Banerjee
DIRECTOR

Profile of Dr.R.P Banerjee

Prof. (Dr.) R P Banerjee is taking care of 1000 street children of Kolkata at different centres and providing health, education and other supports to these children aiming at micro-finance facility to their families for self-sufficiency.

Dr. Banerjee is a Ph.D. in Finance from University of Calcutta and NET qualified. He worked in the industry for a decade and taught at various B-Schools in India including fulltime position in Indian Institute of Management Calcutta, Joka. He has visited and lectured many universities in abroad including Pennsylvania State University, Arlington State University, Stockholm University Sweden, Texas University Austin, Texas University Dallas, Tarleton State University, Texas Womens’ University, University of Tennessee, University of Kansas, USA, University of Hamburg, Germany and North Western University, Switzerland etc.

He is the Editor of "Satyer Path", a monthly magazine on spirituality and Guest Editor of special issues of International Journal of HRD and Management. ‘Mother Leadership’ and ‘Stress Management through Mind Engineering’ are among his important books and contributions in the field of thoughts and practices.

His publications include more than 200 articles / papers in national and international journals and 14 books authored / co-authored. Currently he is the Director and Dean, Eastern Institute for Integrated Learning in Management, 6 Waterloo Street, Kolkata–700069.

Dr. Banerjee is the Vice-President at Large of International Association for Accounting Education & Research (IAAER).

Among important speeches in International Forums, the keynote speech delivered at 2010 GCEC Conference on “Entrepreneurship?Impact through Networks” held at The Pennsylvania State University, USA, has a long standing impact on entrepreneurship in general and impact through networks in particular.

He has done a number of national and international MDP’s as either the course director or a faculty. He conducted in-house training programs for organizations in India and the West.

Area of Interest:

Strategy, Finance, Ethics & Values, Capital Markets, Spirituality.

Weekly(Sunday) Discourse on: “Spiritual Practice for Divine Life” based on the VEDAs and UPANISHADs.
 

From The Placement Coordinator

At EIILM Placement Department we believe in “Right Job for the Right Candidate”, offering Limitless Possibilities to all. Our belief system ensures only branded companies visit our campus with jobs befitting an MBA, and commensurate remuneration.

Our activities begin by Empanelling EIILM with the Corporates by creating liaison with branded organizations across business domains, where we are the preferred partner for Talent Acquisition.

 

Interaction process between student community and Placement Department is very transparent. Students are explained the industry expectations and are advised on the specializations to opt for a fruitful professional career. Competency gap analysis in comparison to industry requirements is undertaken for all students individually at entry level and counseled regarding their capabilities. The bridging process is planned continuously for the next four semesters with corporate requirements and students’ strengths & limitations in view. Strategies are customized to the need of each student to improve them on various aspects of the selection process. Pre-Placement Conditioning Classes ensures that students are exposed to simulated situations of corporate reality and stringent benchmarks from day one.

We provide industry interfacing through consistent feedback and valuable suggestions from eminent industry professionals regarding current industry trends and changes in the nuances of business. Feedbacks are incorporated in the Course Curriculum and Pedagogy making it up-to-date and practical so as to help the students to blend theoretical learning with practice. This increases the employability of our students and attracting Corporates.

Our strength is the capability to draw companies from all sectors, hence, students, get the opportunity to satisfy their needs as per their specialization, catering to their tastes and sectoral preferences. This reflection is yet again seen in the placement records achieved by EIILM this year.

In 2012, the Indian Economy has been witnessing a downturn from last year. The stock markets are volatile with indexes fluctuating. Economic growth has been very slow, (sometimes negative) along with hits from international markets in the form of devaluation of the rupee and periodic increase in international oil prices. Contrary to business expectations, FDI in the retail sector did not materialize, resulting in no fresh investment in that sector. Government has taken a defensive stand on the situation by maintaining the Interest Rates, CRR & Repo Rates at 2011 levels. Culmination of all of the above has shrunk hiring volumes. Nevertheless, during this academic year, 155 branded organizations across various industries have already visited our campus. Notably, even amidst the slowdown, the presence of Banking Sector organizations on Campus this year spells the success story of EIILM Placement Department yet again.

Our students, well placed in branded organizations, have been furthering the reputation of EIILM in the industry year on year.

Surajit Chatterjee
Coordinator- Corporate Relation & Placement

Profile of Mr. Surajit Chatterjee

Mr. Chatterjee is a seasoned professional in Business Development, Sales Analysis & Distribution Relations and International Business. He has worked as a senior business professional across various geographies of India.

An Engineering graduate from University of Calcutta, holding a MBA degree in Marketing from IISWBM (University of Calcutta), he has over 22 years of broad based professional experience in Sales and Marketing, Client Relationship Management, Operations and Business Development in Textile and related industries.

He has been with EIILM for the last 6 years as Coordinator – Corporate Relations & Placement, and primarily responsible for branding & promotion of “Brand EIILM” with the corporates across the globe.

Till now, over 2000 students have been successfully placed in leading National & International brands under his leadership. It has been possible due to his strong analytical skills and solid business instincts coupled with considerable practical experience. His ability to manage a wide range of activities and leadership skills towards motivating a team towards a common goal has been the reason for the success of EIILM Placement.
 

Background

EIILM has established its creditability as the provider of quality education in the field of management, in India and abroad. It has a strong team of competent faculty, which is drawn from both the academia & the industry. The faculty division is an excellent mix of doctorates and people with more than a decade of

corporate experience. The faculties have published numerous books; have contributed articles in accredited national as well as international journals. The role of the EIILM teachers is to instill amongst its students in inculcating an attitude to probe question and challenge established perceptions till self-learning becomes a reflex action and second nature to them. Teaching at EIILM has been a matter of pre-renown attraction because of certain factors inbuilt in its system. Prior to the commencement of formal classes for a particular course, review and orientation period for the course is arranged. Moreover students are provided with Courseware. The purpose of courseware is to improve planning, implementation and self-evaluation of the students. The state of the art library in the Institute has everything one needs to enhance studies and help to do research on assignments and projects. It contains around

  • More than Fifty thousand Books
  • One thousand fifty journals among them national, international journals are there. Both, print and non-print versions are available .
  • Seven hundred of CD/DVDs .
  • Six hundred Case Studies and Project Reports in hard & soft files .

Around one hundred computers connected with Broadband Internet connectivity are accessible in the Institute Premises. The Cafeteria provides delicious food for lunch and snacks for the students at a subsidized rate. Games Room is the place where the students can take a little bit of rest in their busy schedule. Caroms, Table Tennis are few of the Indoor Games facility present.

EIILM is the one and only A++ ranked B-school in Kolkata and West Bengal for consecutive 4 years(Business India).It is the 9th best B-School in East and Central India and 74th in all India.It is the next best B-School in Kolkata after IIM- Calcutta (CSR-GHRDC Survey 2008). Professors and academicians of international repute from all over the world regularly participate in the Seminars and Management Development Programs organized by EIILM. Seminar by Experts from the Corporate Field is organized every week.

The Institute has paved the way to students to fulfill their cherished expectations to attend a global career. The mission of EIILM is to contribute to corporate, industrial, entrepreneurial, economic social, intellectual and cultural development of the country through the pursuit of excellence in teaching and other creative and innovative academic endeavors pertaining to management education, research, consultancy and training.

Legacy

Established in 1995, Eastern Institute for Integrated Learning in Management (EIILM) has created a unique position for itself in the corporate world and is known for its strong legacy of management programs. The Institute started offering MBA program under Visva Bharati, a Central University since 1999.

EIILM got the status of a Constituents College of Visva Bharati. Visva Bharati had involved EIILM faculty representatives on its Board of Studies; the examination papers were set and evaluated also by different faculty members of EIILM. EIILM carries the legacy of having conducted the University of Bradford’s program for one full term (1998-2001) of the BBA (Honors) program. The program was devised in such a manner that a student could study one year at EIILM and the rest two years at Bradford; two years at EIILM and the third year at Bradford or all three years at either EIILM or Bradford main campus in UK. EIILM’s achievements during this period were such that a student having studied at EIILM campus secured the highest position (gold medalist) among all honors students of Bradford in UK and India. Twelve (12) batches of MBA have passed out till date.

EIILM stands on the foundation of:

1. Wide acceptability of its Master of Business Administration in the Corporate World.

2. EIILM introduced the concept of BBA in the Eastern region of India, which was adapted by Visva Bharati when it decided to start the same. Our expertise was sought in the following areas:

 

  • Curriculum development
  • Structuring the program
  • Norms and standards for student evaluation, including continuous evaluation
  • Courseware and course pack for students

 

Academic Credibility

Established in 1995, Eastern Institute for Integrated Learning in Management (EIILM) has created a unique position for itself in the corporate world and is known for its strong legacy of management programs. The Institute started offering MBA program under Visva Bharati, a Central University since 1999.

EIILM got the status of a Constituents College of Visva Bharati. Visva Bharati had involved EIILM faculty representatives on its Board of Studies; the examination papers were set and evaluated also by different faculty members of EIILM. EIILM carries the legacy of having conducted the University of Bradford program for one full term (1998-2001) of the BBA (Honors) program. The program was devised in such a manner that a student could study one year at EIILM and the rest two years at Bradford; two years at EIILM and the third year at Bradford or all three years at either EIILM or Bradford main campus in UK. EIILM achievements during this period were such that a student having studied at EIILM campus secured the highest position (gold medalist) among all honors students of Bradford in UK and India. Twelve (12) batches of MBA have passed out till date.

EIILM stands on the foundation of:

1. Wide acceptability of its Master of Business Administration in the Corporate World.

2. EIILM introduced the concept of BBA in the Eastern region of India, which was adapted by Visva Bharati when it decided to start the same. Our expertise was sought in the following areas:

  • Curriculum development
  • Structuring the program
  • Norms and standards for student evaluation, including continuous evaluation
  • Courseware and course pack for students


Industry Accreditation

EIILM has the privilege of achieving global quality standards through EQUIS (European Quality Certification for University Education), Reciprocal acceptance of academic standard by University of Bradford, UK and at the same time has attained wide acceptance of its faculty in the national and international academic

community. An Institute of Management or an Institute offering management program is known by the quality and percentage of placement of students. EIILM has been fortunate in making a mark in the corporate world through strong patronization by the national and international companies based in different metropolis in India and other countries. We have achieved a record of 100% placement for the MBA students. National and Multinational companies are participating and taking interest in the campus placement. Overseas Summer Projects for the students are also organized.

Research at EIILM

 

  • Child Labour Survey in Hooghly District for National Child Labour Project Society (NCLP, Hooghly District, West Bengal) under intense guidance of Prof. Dr. Sarmistha Das and Prof. Dr. Chandrima Sinha
  • Quality of Life Survey – West Bengal ( Bengal Chamber of Commerce) supervision of Prof. Dr. Sarmistha Das and Prof. Dr. Chandrima Sinha.
  • Silk Industry in Murshidabad: A Comprehensive Study to Indentify Growth Strategy (Dept. of Micro and Small Scale Enterprises and Textiles, West Bengal) under guidance of Prof. Harsh Arora.
  • Evolving Comprehensive guidelines and norms for use of Convention Centre facilities and Marketing Strategy of Science City, Kolkata (Science City, National Council of Science Museums) under intense guidance and supervision of Prof. Tapas Chakraborty.
  • Parivartan II for Subordinate Staff of SBI - Impact Study (State Bank of India) under Dept. of HRM.
  • Socio-economic need analysis of the senior citizens of Kolkata metropolitan area under guidance of Prof. Dr. Anupriyo Mallick.
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Social Responsibilities

The mission of EIILM is to contribute to corporate, industrial, entrepreneurial, economic, social, intellectual and cultural development of the country through the pursuit of excellence in teaching. EIILM fulfills its social responsibility by offering merit and need based scholarship to deserving candidates for MBA Course.

Up to 100% scholarship can be offered to those who face difficulty in pursuing higher education. Candidates can contact admission department for further details. In order to promote education of girl child EIILM has decided to sponsor the cost of education and living of two orphan girl students. The main focus will be providing better education and career opportunities for young women in the 21st century. The girl students will be selected on merit-cum-need based criteria from nominations of different NGOs and admission department of EIILM as well.

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